~w00t~

On a Tumblr, every kind of memory could be collected and streamed, linked, as so many of the “f*** yeah” genre are, by a single word. Vintage ads and color samples, quotes from literature and scenes from movies, new product, old furniture, cleaning tips and housewives’ economiums. All these things would sit easily next to each other (and, I believe, attract a larger following) on Tumblr. A book seemed like it might be just another vanity production, dead and not living a second life of likes and reblogs and potential new fans. A Tumblr seemed generative, and potentially creative. It only took me two years, but I felt like I was finally thinking in Tumblr.